Evaluation

For my coursework i was given the task to create two pages of a new local newspaper, two linked pages of a website and a poster. I created these tasks using the software, Photo shop, dream weaver and in design. This would have been the first time that i have used this software especially as i was working on the Apple Mac computers, which i have also never used before. I preferred to work on the Mac computers as the pixellation and the quality of my work was higher than if i used a Dell computers with a slower and older software.

Once i had the idea of my newspaper and the name, The Southend Scoop, then i was able to begin the most creative piece of my work. I decided to create my own logo for my newspaper as i felt that the use of logos within companies help create a recognizable feature within the public. Originally I chose the name, The Daily Scoop, for my newspaper but felt that the name seemed to be irrelevant to the idea of a local newspaper, also the idea that it would have to be a daily publications would have been to much. So decided to use The Southend Scoop as not only was the clue in the name that it was local it also left a gap within the publications date of publishing. The logo was designed after i had researched pictures of ice cream on google and then elaborated the ideas using photo shop.

The newspaper proved to be my most difficult task as it lacked the simplicity that photo shop and dream weaver possessed. After purchasing the local newspaper, The Evening Echo i was able to look at the style and features of a local newspaper. This helped me create my own independent style to my newspaper. I created my own advertisement for my newspaper, i decided to create an advert as i chose to make my newspaper free and would need the use of advertisement to fund my publication. I made sure that my newspaper was not cluttered with information and stuck to main blocks of informative articles.

The idea surrounding my poster came to light after researching different posters for companies in relation to my project. During my research i noticed the advertisement of campaigns such as the Orange network and the television production of Big Brother. The Big Brother campaign features a plain background with an eye. The campaign confused the public as it was unclear what the poster was intended for, i wanted to do the same kind of idea, to enable the public to recognize my logo without the name of my publishing to be included. I decided to include the title of my newspaper and a slogan as well as the logo which was centred onto the page. The slogan reads 'The Southend Scoop You Just Can't Lick It' the verb 'lick' has a double meaning. The idea of the ice cream links to the work lick but also lick could also mean beat. I felt that the double meaning worked well within the seaside town.

To create the website we were advised to use photo shop to create the art work and then upload that onto the dream weaver software. This was quite complex and also enjoyable. I chose to stick to the same ideas of that on my newspaper just with a different article featured. Using photo shop i created a design of a four leaf clover to coincide with the article featured on St Patrick's Day. I was unable to provide a print screen for my website like i have for my poster and newspaper that is featured on my blog, so decided to place the URL code instead.

In conclusion i feel that this coursework was thoroughly enjoyable. Even though i had too achieve all three tasks within less time than the others in my class, i found that as i was so involved in creating and finishing my work by attending extra lessons that i was ahead of those that had been working on this brief from the beginning of term. The use of software made me more comfortable with programs such as Photo shop, Dream weaver and In design. The more that I worked on my tasks the more confidence i grew with the idea knowing that i was able to complete this on my own.